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SWEDISH AUDIO & HOME SPEAKER BRAND DEFUNC ENTERS INDIA IN PARTNERSHIP WITH SALORA INTERNATIONAL

LAUNCHES SMART MULTI-ROOM WI-FI HOME SPEAKERS AND TWS EARBUDS Customisable home speakers and earbud variants promise uniquely crafted design and sound quality for different users

DEFUNC, global audio brand based in Stockholm has made its entry into the fast-growing Indian audio products segment. The Swedish firm has introduced a range of products that include multi-room, smart Wi-Fi home speaker solutions and a range of truly wireless stereo (TWS) Earbuds and EarPods. The company has made a strategic alliance with Delhi headquartered Salora International Limited, a leading consumer electronics company of India for brand’s sales & Marketing distribution in India.

Mr. Johan Wahlbäck, CEO and Founder, Defunc said “For Defunc products, India is a strategically important market and a natural step on our expansive journey for the brand into new markets. We see great potential here and have offered competitive products for Indian consumers. With these launches, Defunc continues to keep up with its vision of introducing exceptional home speaker technology offerings to consumers.”

To begin with, Defunc has launched 2 versions of WI-FI HOME SPEAKERS & 5 models of EARBUDS in India. The Wi Fi Home Speakers comprises small (40 w) and large (100 w) sizes with 2 colour options in grey and black, which are compatible with all music genres and audio types. These include Coloured Speaker Fronts, Custom Printed Fronts, Adjustable Floor Stands, and Wall and Corner Mounts. The users can select from a range of accessories, including floor stands, mounts and coloured fronts. The Defunc earbuds are namely Defunc True Basic, Defunc True Talk, Defunc True Sport, Defunc True Audio, and Defunc True Music. These variants are meant for basic conversation, sports activity, music and entertainment and gaming respectively.

The company has developed these products along with top Swedish audio engineer and acoustics expert Henrik Isaksson.

DEFUNC HOME SPEAKERS

Launched in black and white colours, the sleek-designed home speakers come with features like Wi-Fi, Bluetooth and Aux-In connectivity, Application control and Bass reflex.

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